I was honoured to have worked across two sponsorship idents for Tesco’s festive campaign for ‘24. Keeping closely In line with their festive brand ad of creating a gingerbread wonderland, I helped bring iconic TV moments to life with the help of some CGI.

This project presented a series of fun little challenges from tracking, modelling, texturing and even post grade matching all coming together to help sell the effect. I had a lot of fun getting into the details of gingerbread plus carrying out lots of R&D bakes at home with my family too.

The campaign was broadcast across ITV1, ITV2, ITVBe, and across the Sky Media portfolio, helping bring holiday cheer to screens everywhere.