Tesco's celebration of their iconic 100 years of serving the British public was impossible to overlook. Advertisements, branded packaging, and shopping bags prominently featured the roundel design, uniting their logo with the milestone of a century in service.

For a brief segment of airtime just before "I'm A Celebrity Get Me Out of Here," Tesco needed an ident that swiftly encapsulated their essence. This quick turnaround project met all the criteria: it prominently featured the essential logo mark, exuded a festive vibe, and subtly acknowledged the upcoming TV show with its iconic gold stars.